You have developed a great new device, founded a winning healthcare startup, obtained FDA certification… but have you thought about how you will be paid for the startup/device/intervention? Don’t ignore reimbursement until it’s too late. Now is the time to start honing your economic value proposition to payers. Join us to hear from Ian Duncan of Santa Barbara Actuaries. Ian will tell us about all the key points that healthcare companies need to take into consideration when planning their reimbursement and payer strategies.
Topics to be covered:
Does your solution address a condition or aspect of healthcare that is sufficiently costly for a payer/employer to devote its limited time and resources to? (Yes, there are some rule-of-thumb thresholds).
What do payers care about? (answer: PMPM; but can your solution be administered?).
What is ROI and do you need ROI evidence to support your economic case?
How much evidence is enough evidence? Do you need peer-reviewed outcomes (probably not, though it’s nice to have).
Calculating ROI: With and without sufficient real-world data.
What about other aspects of the value equation (absenteeism/productivity)?
What is the fastest and easiest way to get the evidence needed to sell?
An interactive economic model can be a great sales tool. (All payers think their population is different to all the others).
Have you thought about who needs your intervention from an ROI/value creation standpoint?
Have you thought about how to optimize, not maximize, your program’s engagement?
Building diversity is a priority for many companies. But once you’ve got a team representing diverse backgrounds and experience, you need to ensure inclusion: that everyone is, and feels, included in company initiatives and operations. Research shows that this is important for the success of companies at all stages of growth.
Alongside inclusion, resilience is a key characteristic of successful entrepreneurial teams. How can entrepreneurs build resilience? Can resilience be learned? How can we impart resilience to others so our teams can be more successful as a whole?
Evie and Niquette will share practical advice about inclusion and resilience that you can apply to your own team in this conversation.
Speaker: Alissa Hsu Lynch, Global Lead, Google Cloud
https://www.youtube.com/watch?v=Vpkq8WeEEVU
Thursday, October 14, 1:00 to 2:00 PM PT
Join this interactive and insightful dialogue led by Alissa Hsu Lynch, who recently made the leap to Google after 20 years at a multinational healthcare company. Hear her perspective on the intersection of health and technology and what she sees as the future of medtech.
Speaker: SC Moatti, Founder & Managing Partner, Mighty Capital
https://www.youtube.com/watch?v=XXaFwJ5nIXs
Wednesday, October 6, 1:00 to 2:00 PM PT
How do you raise venture capital money on your own terms? Starting a business is fun, growing it is rewarding, but committing to hyper-growth often requires outside capital. What are early stage investors looking for? In the end, it’s all about exit and your ability to generate superior returns. So the success of your fundraising strategy depends on your ability to effectively communicate your business story to investors, including what makes you unique, how you’re already winning, when you’ll make them even richer and why they and their friends need to invest now. Silicon Valley investor and venture capitalist SC Moatti shares best practices that align your fundraising strategy to your desired exit and make every investor love you and want to invest in you.
Speaker: Peter Hames, Co-Founder & CEO, Big Health
https://www.youtube.com/watch?v=HByVN9Tgr3k
Tuesday, August 31, 1:00 to 2:00 PM PDT
After a personal experience with insomnia, Big Health Co-Founder and CEO Peter Hames had a major revelation. Despite mounting clinical evidence that non-drug therapies, including behavioral medicine, are the most effective solution for insomnia and other mental health conditions, the most common treatment for these conditions are drugs. In fact, 82% of people diagnosed with mental health issues receive medication. In response, Hames founded Big Health, a digital therapeutic for poor sleep and worry and anxiety. Big Health delivers behavioral medicine in a fully digital format – without needing coaches or clinicians. Through a scalable approach, and more than 50 peer-reviewed papers and 13 randomized controlled trials, Big Health provides personalized care for those who wouldn’t otherwise receive it.
Big Health works with self-insured employers, including Comcast, Boston Medical Center, and The Hartford, to provide proven mental health solutions to their employees. As part of the CVS Health Point Solutions Management program, Big Health simplifies billing and reimbursement for plan sponsors and their members. During this session, Hames will share his insights on using software to scale care solutions, the importance of clinical evidence, creating a delightful user experience, and how to best support clients in a crowded marketplace.
China’s growing economy is something that we can no longer ignore. With the largest population in the world, China is or will soon be the largest healthcare market. For decades, China has been of strategic interest to many large US medtech companies. Yet entering its market seems intimidating, especially to startups. The Chinese government wants to expand its healthcare reach and bring high-quality care to its billions of citizens. The Chinese medtech sector is looking for cross-border collaborations to jump-start innovation to serve their needs. Join this webinar to learn what it takes to bring your technology to China, what potential pitfalls to watch for, what’s real and what’s a myth about doing business in China.
Speaker: John Hallock, SVP of Communications, Transcarent; Former Head of Communications at Livongo, athenahealth, Imprivata
https://www.youtube.com/watch?v=-M93io2_iv8
Thursday, April 29, 1:00 to 2:00 PM PST
Corporate communications, which includes internal communications, media relations, social media, customer and investor relations, are essential and can determine whether companies thrive or fail. Establishing and executing a solid corporate communications plan keeps your company on track to meet its various marketing, awareness and thought leadership goals. It helps you create brand awareness, boost employee engagement, spark innovation, improve employee productivity, establish a voice on social issues, and attract top talent.
During this talk, we will address how to create, plan and execute a winning corporate communications and thought leadership program and lessons learned from the two biggest healthcare technology IPOs and merger in digital health history: athenahealth and Livongo. John now leads communications for Transcarent, a consumer digital health company that is creating the first consumer-directed health and care platform, using a combination of software, technology, health guides, and data science.
Even in a pandemic, technology and markets are global and many companies are interested in exploring opportunities in different geographies. Once a deal is established in principle, how does one go about a cross-border transaction that implicates the laws and nuances of multiple countries? This talk will cover cross-border M&A, international equity raising, and cross-border intellectual property licensing.
Ever-increasing costs have kept the topic of healthcare coverage, reimbursement, and pricing in the spotlight. While innovators must be sensitive to the short-term goals of their investors, those “quick wins” in the development or regulatory phases may stymie the efficient attainment of long-term goals for favorable coverage and payment by public and commercial health insurers. Value has become a buzzword, but what does it mean? And what does it mean to different audiences? While some feel the assessment of value is opaque and challenging, health insurers (buyers) believe that the message is clear enough but largely ignored because it doesn’t match what developers (sellers) want to hear.
