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Maureen Shaffer

Maureen Shaffer has 30 years of cardiovascular and surgical medical device marketing and strategy experience. Maureen has held Vice President positions at startups AtriCure, Inset Medical (now Medasys), and Prolifiq Software. Prior to that, she worked at innovative medical device companies including Heartport, US Surgical (now Covidien), and Cordis.

Maureen is currently CEO of Mingletoe LLC, a company architecting business strategy for early startup and growth-stage medical technology companies. We dig up, mash up, and create powerful, data-backed presentations and models for novel medical device startup companies. Mingletoe synthesizes the chaos of medical device data−market, clinical and economic (reimbursement) to help you build buy-in from your board and generate investment upfront. For commercialization, we develop economic and market models to drive revenue from C-level hospital customers.

Maureen is a rare combination of medtech startup and market strategy savvy with a long-term love for data and software. Her biomedical engineering degree from Duke University lays the foundation for her creative and strategic thinking.