Join us for a live webinar on how to modernize B2B healthcare marketing. As the business needs and industry landscape […]
Event Categorie: Recorded
A Perspective from J&J Innovation: Strategic Thinking on Venture Investments Today and Into the Future?
Tamir Meiri will cover how Johnson & Johnson Venture Investments invests and supports globally to bring strategic value to companies […]
Effective Pitching for Early Stage Companies, Strategies for Success and Pitfalls to Avoid
Jared Sorin, co-leader of the Emerging Companies and Venture Capital practice group & Adam Schoen, Partner at Brown Rudnick, will […]
The Real Opportunity for Digital & Technology in Healthcare (Oliver Wyman’s Team)
Healthcare organizations from all corners are competing to leverage flexible technology infrastructure to rapidly push out offerings that meet consumer […]
CPT Process and Pitfalls for New Technologies
Obtaining a CPT code, either a new code or the use of an existing code, is essential for many new […]
Making the Case for Your Value Proposition to Payers
Speaker: Ian Duncan, Santa Barbara Actuaries
Tuesday, November 16, 1:00 to 2:00 PM PT
You have developed a great new device, founded a winning healthcare startup, obtained FDA certification… but have you thought about how you will be paid for the startup/device/intervention? Don’t ignore reimbursement until it’s too late. Now is the time to start honing your economic value proposition to payers. Join us to hear from Ian Duncan of Santa Barbara Actuaries. Ian will tell us about all the key points that healthcare companies need to take into consideration when planning their reimbursement and payer strategies.
Topics to be covered:
- Does your solution address a condition or aspect of healthcare that is sufficiently costly for a payer/employer to devote its limited time and resources to? (Yes, there are some rule-of-thumb thresholds).
- What do payers care about? (answer: PMPM; but can your solution be administered?).
- What is ROI and do you need ROI evidence to support your economic case?
- How much evidence is enough evidence? Do you need peer-reviewed outcomes (probably not, though it’s nice to have).
- Calculating ROI: With and without sufficient real-world data.
- What about other aspects of the value equation (absenteeism/productivity)?
- What is the fastest and easiest way to get the evidence needed to sell?
- An interactive economic model can be a great sales tool. (All payers think their population is different to all the others).
- Have you thought about who needs your intervention from an ROI/value creation standpoint?
- Have you thought about how to optimize, not maximize, your program’s engagement?
How and Why Should You Bring Your Health Technology into the Chinese Market?
Speaker: Lifei Cheng, Founder & CEO, MedTecX
Thursday, June 3, 3:00 to 4:00 PM PST
China’s growing economy is something that we can no longer ignore. With the largest population in the world, China is or will soon be the largest healthcare market. For decades, China has been of strategic interest to many large US medtech companies. Yet entering its market seems intimidating, especially to startups. The Chinese government wants to expand its healthcare reach and bring high-quality care to its billions of citizens. The Chinese medtech sector is looking for cross-border collaborations to jump-start innovation to serve their needs. Join this webinar to learn what it takes to bring your technology to China, what potential pitfalls to watch for, what’s real and what’s a myth about doing business in China.
The Evolution of the US Coverage and Reimbursement Environment in Healthcare and the Impact on Innovation
Speakers: Shefali Shah & Louis Jacques, ADVI
Thursday, May 27, 1:00 to 2:00 PM PST
Ever-increasing costs have kept the topic of healthcare coverage, reimbursement, and pricing in the spotlight. While innovators must be sensitive to the short-term goals of their investors, those “quick wins” in the development or regulatory phases may stymie the efficient attainment of long-term goals for favorable coverage and payment by public and commercial health insurers. Value has become a buzzword, but what does it mean? And what does it mean to different audiences? While some feel the assessment of value is opaque and challenging, health insurers (buyers) believe that the message is clear enough but largely ignored because it doesn’t match what developers (sellers) want to hear.
Venture Financing: Soup to Nuts
Speakers: Michael Cohen, Brown Rudnick
Tuesday, February 9, 1:00 to 2:00 PM PST
Most emerging companies with rapid growth plans will seek venture financing. Whether you sell SAFE, convertible notes, or preferred stock, venture investors expect that your financing will feature standard rights and use accepted documentation, but that isn’t the end of the story. Decisions about valuation, founders’ rights, and control over decision making can have long-lasting impacts on the company, and the interests of the investors will quickly deviate from those of the original stockholders. It is important to understand the financing process, where there is room to negotiate, and which investor rights are non-negotiable. This talk will walk through the process of a typical venture investment, starting at the term sheet stage and moving through the definitive documents. We will focus on real-life examples and the consequences of certain decisions in the lead-up to closing.
How to Address the Employer Market in Healthcare
Speakers: Rachel Zeldin, Health & Life Sciences practice group at Oliver Wyman
Wednesday, January 20, 1:00 to 2:00 PM PST
Employers are a critical stakeholder in the US healthcare system: 49% of Americans receive health coverage through their employer, and employers spend $1.2T on healthcare today. Given this, the employer market is a natural starting point for emerging healthcare companies. But what do employers want, and how is this changing? How should emerging healthcare companies position themselves to address employer concerns? How should healthcare companies selling directly to employers think about other market stakeholders – brokers, health plans, PBMs, providers? During this talk, we will address all three of these questions, and share lessons learned from healthcare technology companies that have built successful businesses in the employer-sponsored market.