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How to Maximize B2B Marketing Potential in the Healthcare Industry: A Guide to Effective Planning and Strategy

Speaker: Melyssa Nocar, Head of Marketing, ADVI

Thursday, April 27, 1:00 to 2:00 PM PDT (Recorded)

Join us for a live webinar on how to modernize B2B healthcare marketing. As the business needs and industry landscape change, the way companies approach marketing must adapt as well. While there’s no one-size-fits-all solution for establishing a scalable marketing plan, here are the three key lessons you will learn in this webinar:

  1. Identifying the important business questions to ask.
  2. Evaluating the right combination of marketing activities to reach and engage with your target audience.
  3. Assessing what to prioritize next in order to enhance health and healthcare in your market.

Keep in mind that progress is not always linear, and some experimentation may be required. A cohesive approach to both development and marketing will help you effectively share your story with new and existing customers, showcasing your capabilities and strengthening your brand.