Tad Simons is a senior leader and consultant for healthcare design and strategy. He has over 40 years experience in R&D (HPLabs), product design, and design consulting (director Health care a life sciences IDEO) to global companies. Tad has broad experience with medical technologies (engineering, applied physics, optics, biotech instrumentation), clinical practices, regulation, and reimbursement – all applied to creating design strategies for innovative product offerings.