Ross K. Goldberg brings to the symposium nearly five decades in healthcare public relations and marketing communications, the last half of which as founder and president of Kevin/Ross Public Relations. During his career Ross has represented hospitals, health systems, health plans, medical groups, healthcare trade associations and myriad of healthcare ventures in both the for-profit and nonprofit space. He is past chairman of the board of trustees of Los Robles Hospital and Medical Center in Southern California and a founding executive board member of the Society for Healthcare Strategy and Market Development of the American Hospital Association. A frequent writer and speaker on topics about which he is passionate (most notably “Restoring Public Trust in Healthcare”), Ross holds a Bachelor of Arts degree in journalism and a master’s degree in communications. He is the author of the books I Only Know What I Know, Food on the Table and Twelve Stories.