Jeffrey Larson, MA, LADC, is Head of Recovery Innovation and Co-Founder of YourPath. Jeff has spent his life working to improve the lives of people who struggle with substance use disorder and its devastating impact. He has served as a counselor in residential treatment, outpatient programs and halfway house settings. He has been a treatment program director, designed programs and led organizations that provide treatment services as well as complimentary services that support people in recovery. During his career, Jeff served as Executive Director of a rural non-profit organization focused on increasing access to treatment services, housing, and recovery support services. He was Executive Director of Health and Human Services for the Mille Lacs Band of Ojibwe, a tribal nation in Minnesota where he had oversight of treatment services, medical clinics, and a variety of public health and community support services. Most recently, he was involved with Livio Health Group, a startup in Minnesota focused on mobile SUD care and the integration of peer support services focused on increasing access to care for Medicaid recipients. In all of his roles, his primary focus has been on improving access to care to people who have been marginalized through poverty, racial injustice, and stigma. He is a strong advocate for person-centered care that meets people where they are, and is focused on providing effective, longitudinal, recovery supports.