Geoff Cook, CEO, Noom
Geoff Cook is the CEO of Noom. He is also a serial entrepreneur and long-time public company CEO.
He co-founded The Meet Group, a NASDAQ-listed social dating and live-streaming company connecting millions of active users globally. Geoff served as The Meet Group’s CEO from 2013 to 2023, leading it through its sale for $500 million in 2020.
Geoff grew a live-streaming video & creator economy revenue stream from $0 to in excess of $200 million annualized. Post-acquisition, Geoff also served as co-CEO of the parent company ParshipMeet Group, which includes a portfolio of dating apps including eharmony, MeetMe, Tagged, Lovoo, Skout, Growlr, among others.
Under Geoff’s leadership, The Meet Group was early to social networking, mobile apps, live-streaming video, and creator economy. A driving force of industry consolidation, Geoff acquired 4 companies and was acquired twice.
With smart viral marketing, Geoff grew MeetMe from nothing to millions of active users. With product and strategic vision, he acquired and turned Tagged into a live-streaming video leader. With Livebox, he created a successful enterprise Creator Economy service powering some of the top-grossing social apps in the US.
Leveraging product and technology to transform the user experience, Geoff successfully transitioned The Meet Group from an advertising model to a fast-growing live-streaming video & creator-economy solution, ultimately attracting tens of thousands of Creators and powering some of the largest social apps in the world.
Under Geoff’s leadership, the video Platform-as-a-Service enterprise product that he conceived of — Livebox — launched and grew to power 6 of the top 50 social apps in the US by revenue.
Geoff is an expert in building culture across disparate teams. As CEO of The Meet Group, he acquired and integrated 4 companies: Tagged, LOVOO, Skout, and Growlr, into one cohesive culture.
While building culture, Geoff also drove efficiency, realizing major cost synergies while growing top-line revenue at every acquisition target, through a combination of off-shoring and building a single shared services platform to power multiple apps.
Geoff is the Ernst & Young Entrepreneur of the Year Award Winner for the Philadelphia Region.
Geoff graduated from Harvard University in 2000 with a BA in Economics.