Catherine Liao, Co-Founder, Blumio
I’m passionate about the process of uncovering unmet needs and developing viable solutions to address those needs. I currently focus my time and energy on running a medical device startup. As a co-founder of Blumio, we’re developing an innovative sensor that can open a new window into our understanding of cardiovascular health. During my career I have held a variety of roles in business development, product marketing, technical sales, and IT operations. I am fluent in topics including business model canvas, financial modeling, go-to-market & monetization strategies, content marketing, and business operations. I consider myself a generalist but can dive deep into most functional area when required. I am well-versed in SaaS, application delivery, cloud computing and virtualization markets, having spent majority of my career architecting and selling business systems of varying scale. I also have an in-depth knowledge of the mobile app industry and the process of taking a mobile app to market from inception to launch.