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Learn How to Evolve Your Brand to Expand Your Startup Business
Speaker: Andy Yost, Chief Marketing Officer, HomeServeUSA
Thursday, February 16, 1:00 to 2:00 PM PST (Live Stream)
What is the role that brand plays in your overall business strategy? Brand is more than a logo and visual identifiers…it’s what you stand for as a business. And as your business evolves, ensuring your brand strategy supports your growth plans is critically important. Hear how an innovative healthtech firm unlocked the power of brand to support an essential growth strategy while simultaneously protecting its core consumer business. Lessons that can be applied to any business going through a business evolution.