Home > Expert Consult with Maureen Shaffer – Architecting Market and Message Strategy

Expert Consult with Maureen Shaffer – Architecting Market and Message Strategy

September 21, 2021

Are you looking for advice on architecting your market and message strategy?

Apply to meet with strategic market and message architect Maureen Shaffer for a 45-minute slot on the morning of Tuesday, September 21, 2021.

One-third of customers disengage after 30 seconds; 50% of customers move on after 60 seconds. How do you create a message that engages? What are your sustainable competitive advantages? How can you win against the billion-dollar incumbents? 

Maureen specializes in helping startup MedTech, Health Tech, and Digital Tech CEOs discover their winning message so they can successfully fund, pitch, and commercialize their novel medical device.


About Maureen Shaffer

Maureen Shaffer architects message strategy for medtech and healthtech startup and emerging growth companies. She specializes in helping CEOs discover their winning message so they can successfully fund, pitch and commercialize their novel medical device, resulting in a:

  • Clear message that resonates
  • Compelling message that scales
  • Competitive message that succinctly and significantly conveys value

Maureen is an expert at medtech startup marketing—from sizing novel markets to uncovering your sustainable competitive advantages to competing against billion-dollar incumbents and winning. She can also provide experienced guidance to:

  1. Blast through obstacles, e.g. naming a new product or service, identifying the best target market or finding reimbursement data
  2. Solve a messaging issue for an upcoming launch, telling an impactful story to sales or the board or building an economic model
  3. Develop a powerful pitch deck, learn how to research and understand reimbursement or how to build a commercial launch roadmap

Maureen is a three-time Vice President of Marketing with 23 years inside medical device companies, such as AtriCure. She spent 3 years building a new life sciences mobile software segment at Prolifiq and has been growing Mingletoe since 2012. Maureen served seven years combined as a startup judge — primarily for the Duke Startup Challenge. She is a Rosenman Founding Advisor, Rosenman Innovators partner and on the advisory board at Tiatros, which provides digital health enterprise software for socializing wellness. Maureen is also involved in several local social justice organizations. She has a biomedical engineering degree from Duke University.


Our Expert Consults are hosted by leading experts who have generously offered their services pro bono to our entrepreneurs.

If you choose a timeslot, we will require a $100 credit card deposit. The deposit will be refunded the day after you attend. No-shows will not receive a refund. Please be punctual; arrivals late by more than 15 minutes will be considered no-shows.

If you find that you are unable to attend, you may request a refund up to 5 days in advance. (This will give us time to offer the slot to the first person on the waitlist.) We regret that we cannot honor requests made at a later time.