Innovation & Branding for a Consumer Product

With Santhi Analytis, PhD, CTO & Co-Founder of Moxxly

Santhi Analytis (née Elayaperumal) is CTO and co-founder of Moxxly, Inc., a San Francisco based consumer tech company designing products for women. Moxxly’s first product is an FDA-cleared breast pump system for today’s mobile mom. Moxxly was acquired by Olle Larsson Holding, the parent of Medela and Bravado.

This episode was recorded early this year, and since then, Moxxly has merged with its sister company and stopped selling the Flow online.

Santhi holds a BBmE degree from the University of Minnesota, and earned her MS and PhD in Mechanical Engineering at Stanford University as an NSF Graduate Research Program Fellow. Her PhD thesis, “Technologies for Needle Manipulation in MRI-Guided Interventions,” involved building fiber optic strain and force sensing tools, haptic manipulators, and surgical navigation systems. Santhi helped modernize the curriculum of an international, industry-sponsored graduate design course at Stanford, by creating the module “Paper Robot”, which introduced students to mechatronic prototyping. Her contribution was integrated as a core component of the course and is still used today.

Her work experience includes verifying a percutaneous heart valve replacement (Sadra Medical, acquired by Boston Scientific), and evaluating localization sensors for a robotic catheter system (Hansen Medical). She has designed for the developing world (Engineering World Health, iDE), and collaborated with Kodak and Panasonic on consumer tech projects.

Santhi was a mentor for the FIRST Robotics League and has directed interactive art projects focusing on brainwave-based sound and visual installations. Her brain machine interface robots have been shown in exhibits and galleries around the Bay Area.