Paulo Simas is a trailblazer in marketing and brand transformation, blending over 30 years of agency experience with a sharp creative vision. As Managing Partner of Kadiko, the Business to Brand Agency for Healthcare, he drives impactful brand strategies that bridge business objectives with compelling storytelling.

Previously, as Chief Creative Officer at Real Chemistry, Paulo played a pivotal role in shaping the global health innovation landscape. His expertise lies in uncovering market opportunities, repositioning brands for success, and leveraging data-driven insights to craft resonant brand experiences. He doesn’t see branding as just design—it’s a strategic journey that aligns business growth with authentic engagement.

A visionary leader, Paulo founded the branding agency ODA, which was acquired by W2O Group in 2009. He was instrumental in scaling the agency from 110 employees and $27M in revenue to a 2,000-person powerhouse generating over $600M. With an impressive portfolio spanning over 200 brand launches and numerous industry accolades, he has driven marketing success for global brands like Abbott, Amazon Pharmacy, CVS Health, GSK, Medtronic, and more.

Beyond commercial impact, Paulo is passionate about purpose-driven marketing, contributing his creative expertise to organizations like California Life Sciences, Susan G. Komen, and UCSF Benioff Children’s Hospital. A true innovator, he thrives at the intersection of creativity, strategy, and brand evolution—turning bold ideas into market-shaping realities.