Catherine Liao was the co-founder and CEO of Blumio which was acquired by CardieX Limited, where she now serves as their Chief Strategy Officer. She is passionate about the process of uncovering unmet needs and developing viable solutions to address those needs. She currently focuses her time and energy on running a medical device startup. During her career Catherine has held a variety of roles in business development, product marketing, technical sales, and IT operations. She is fluent in topics including business model canvas, financial modeling, go-to-market & monetization strategies, content marketing, and business operations. She considers herself a generalist but can dive deep into most functional area when required. She is well-versed in SaaS, application delivery, cloud computing and virtualization markets, having spent majority of her career architecting and selling business systems of varying scale. Catherine also has an in-depth knowledge of the mobile app industry and the process of taking a mobile app to market from inception to launch.