Bill Perry is a driven executive with 28 years experience in VC/private equity medical device start-ups and growth companies. Extensive domestic and international corporate leadership, including marketing, business development, sales, reimbursement, regulatory and operations experience in multiple medical specialties. Successful ventures encompassing significant corporate growth, four profitable exit strategies and a successful IPO, and key, central participation in fund-raising efforts. Significant business development experience with more than 20 deals achieved including multi-million dollar JDA’s, partnerships, CRADA’s, licensing deals, and grants. Multiple significant corporate, direct-to-surgeon and direct-to-patient marketing initiatives, 17 product introductions, and development of new medical markets and applications. Led product development efforts from concept to market launch with internal and outsourced development resources. Received several FDA 510(k)’s and CE Marks. Extensive experience with domestic and international medical device reimbursement.