With thousands of products and solutions for employers to choose from, finding the best strategy for pitching your product can be a real challenge. Especially when your company is in its infancy, finding the right pilot partners and advocates of your services are critical but complex.

In this talk, Kaleana will share her observations regarding the buying decisions and strategies of top HR Leaders & Executives. From pricing models and creative pitches to building impactful case studies and utilization reports to retain clients, this session will explore how to set up your company for success in gaining momentum in the employer channel.