Corporate communications, which includes internal communications, media relations, social media, customer and investor relations, are essential and can determine whether companies thrive or fail. Establishing and executing a solid corporate communications plan keeps your company on track to meet its various marketing, awareness and thought leadership goals. It helps you create brand awareness, boost employee engagement, spark innovation, improve employee productivity, establish a voice on social issues, and attract top talent.

During this talk, we will address how to create, plan and execute a winning corporate communications and thought leadership program and lessons learned from the two biggest healthcare technology IPOs and merger in digital health history: athenahealth and Livongo. John now leads communications for Transcarent, a consumer digital health company that is creating the first consumer-directed health and care platform, using a combination of software, technology, health guides, and data science.