Amie Borgstrom, Borgstrom Consulting Group. “Selling Beyond the OR: the Hospital Stakeholder”
You’ve developed a compelling value proposition for your physician stakeholders, but what about the hospital who will have to pay for your product? Well before commercializing, entrepreneurs need to consider both clinical and economic positioning for the hospital. How will hospital administration and value analysis committee (VAC) assess your technology and what will it take to get it approved? Join us on February 26 to learn more about selling to the hospital stakeholder with Amie Borgstrom, President of Borgstrom Consulting Group and a former Global Vice President of Marketing for Zimmer Biomet and for Baxano Inc, a venture backed medtech start-up.
Where & When
Room 212, Byers Hall, UCSF Mission Bay (1700 4th St., San Francisco)
Tuesday, February 26, 2019, 5:30 to 6:30 PM
About the Speaker
As President of Borgstrom Consulting Group, Amie leads a team of professionals offering deep expertise in market research, product launch, and training to help growing companies develop and execute data-driven commercialization plans. Borgstrom Consulting’s unique ability to quickly connect with a wide range of internal and external stakeholders and analyze market forces, results in collaborative product launches that ignite sales forces and surpass financial goals. Borgstrom Consulting partners with clients ranging from early stage venture-backed to large public life science corporations.
Amie has more than 15 years of leadership experience in the healthcare industry focused on strategic planning, product development, and the successful launch of innovative technologies. Prior to Borgstrom Consulting Group, Amie was Global Vice President of Marketing for Biomet Inc, Spine and Biologics division, where she led product pipeline, L&A, and commercialization efforts through the company’s acquisition by Zimmer. Prior to Biomet, she was Vice President of Marketing, Reimbursement, and Professional Education for Baxano Inc, a venture-backed medical device company, based in the Silicon Valley, through its acquisition. In addition, Amie has held various leadership positions within Johnson & Johnson.
Amie has worked closely with leading physicians worldwide to develop and successfully launch 11 novel technologies and is an inventor on 42 issued or pending patents. Amie received her MBA from the Stanford Graduate School of Business, MS in Mechanical Engineering from Columbia University, and BS in Bioengineering from the University of Pennsylvania. She and her family live in the San Francisco Bay area where they spend their free time outdoors skiing, biking and hiking and continually seeking new adventure travel across the globe.