What makes for a rewarding “consumer-grade” user experience? Why does this matter for new medical products, even for those that may never reach the mass consumer? Join us on November 10 to learn from Whipsaw’s Greg Aper, an expert on industrial design and how understanding your user can increase both product appeal and product performance. Greg will tell us why established medtech companies are asking for "consumer" design for their products now more than ever before. He’ll also explain how to optimize your time when working with design teams and how to get the most from your design budget, and detail the key characteristics of the most successful startups he’s worked with.
Where and When
Room 212, Byers Hall, UCSF Mission Bay (1700 4th St., San Francisco)
5:00-6:00 pm, Thursday, November 10
5:00-6:00 pm: Talk and Q&A
6:00 pm onward: Networking
About the Speaker
Greg Aper serves as the Director of Business Development for the award-winning product design consultancy Whipsaw. Greg is an industrial design consultant and product development strategy expert with an emphasis on the human-centered design of future technologies and the development of multi-disciplinary empathy in order to create revolutionary solutions. He has 17+ years of experience designing products and consulting for internationally recognized companies such as Bosch, Netgear, Dell, Philips, Cisco, Samsung, Panasonic, Google, Intel, and Apple. Greg is currently pioneering new business models at Whipsaw, where 40% of the company's work is presently accounted for by startups from around the globe.