Announcing Paulo Simas as Advisor of the UCSF Rosenman Institute
San Francisco, CA, May 2, 2025 — The UCSF Rosenman Institute is proud to announce the appointment of Paulo Simas, Managing Partner at Kadiko, to its Advisory Board.
Paulo brings over 30 years of agency leadership and creative expertise to Rosenman, having shaped brand and marketing strategies for global organizations such as Amazon Pharmacy, Grail, Medtronic, and mission-driven nonprofits including the Cancer Research Institute and UCSF Benioff Children’s Hospital.
At Rosenman, Paulo will contribute his strategic expertise as part of the Advisory Board, helping guide the Institute’s efforts to connect, convene, and catalyze healthcare innovation. His experience across sectors will be invaluable as Rosenman continues to support founders, investors, and industry leaders working to bring bold ideas to life.
“Paulo brings the perfect combination of strategic vision and creative execution,” said Christine Winoto, Founder and Director of the UCSF Rosenman Institute. “We’re thrilled to have his partnership as we sharpen how Rosenman shows up in the world and continue to support entrepreneurs who are changing healthcare for the better.”
Paulo’s appointment comes at a pivotal moment as Rosenman deepens its impact across the health innovation ecosystem, accelerating solutions that improve lives and reimagine the future of care.
About the UCSF Rosenman Institute
The UCSF Rosenman Institute is a healthcare innovation hub at the University of California, San Francisco. We accelerate the development of groundbreaking health technologies by providing entrepreneurs with access to mentorship, funding, and business development opportunities. Through programs such as ADAPT, RISE, and Rosenman Innovators, the Institute is committed to advancing healthcare equity, improving patient outcomes, and transforming care on a national scale.
For media inquiries or to partner with the UCSF Rosenman Institute, visit rosenmaninstitute.org or contact:
Media Contact
Herminio Neto
Associate Director, Marketing & Communications
UCSF Rosenman Institute
herminio.neto@ucsf.edu