Home » Expert Consults » Expert Consult with Adrian Rich, Perkins Coie LLP: Negotiating Terms, Deal Structures, and Equity Incentives

Expert Consult with Adrian Rich, Perkins Coie LLP: Negotiating Terms, Deal Structures, and Equity Incentives

May 5, 2022

Do you want to learn what every early-stage healthtech founder needs to know about structuring a deal and running a company?

Apply to speak to Adrian Rich for a 45-minute slot on the morning of Thursday, May 5. Adrian will cover issues that early stage healthtech companies face from day-to-day operation considerations such as negotiating terms to understanding deal structures and equity incentives. Learn about the fundraising process and anything and everything when it comes to putting together a deal.


About Adrian M. Rich 

Adrian M. Rich has more than 15 years of experience counseling high-growth, emerging companies and their investors. With an education in biomedical engineering and economics and a lifelong passion for computers and programming, Adrian brings a deep technological understanding and a unique approach to counseling clients from inception to exit, as they undertake financial and strategic investments, licensing, strategic partnerships, acquisitions and public offerings, as well as routine corporate matters. He tackles complex negotiations and issues, including deal structuring, reorganizations and down-rounds, using strong quantitative skills, coupled with creative problem solving.

The first decade of Adrian’s practice was almost exclusively focused on the medical device and biotech industry across a number of organs and disease states. Reflecting the rise in HealthTec as a separate industry, the underlying trends of convergence of technology in life science and his own background, Adrian’s practice focus has broadened to include big data, artificial intelligence/machine learning, AR/VR and blockchain, both as applied to life sciences and as applied to business processes, data science and education.

In addition, Adrian represents several impact companies and investors supporting clean water and gender and racial equality in the venture environment. His clients also include venture funds, first-time funds and accelerators/incubators. Outside of the office, Adrian is a self-appointed, weekend only, full stack developer trying to make the perfect dashboard and toolset for his practice.


Our Expert Consults are hosted by leading experts who have generously offered their services pro bono to our entrepreneurs.

If you choose a timeslot, we will require a $100 credit card deposit. The deposit will be refunded the day after you attend. No-shows will not receive a refund. Please be punctual; arrivals late by more than 15 minutes will be considered no-shows.

If you find that you are unable to attend, you may request a refund up to 5 days in advance. (This will give us time to offer the slot to the first person on the waitlist.) We regret that we cannot honor requests made at a later time.