Regulatory approval no longer guarantees market access. Payers control the health care dollar and ultimately if and how patients access new technologies. Understanding the reimbursement challenges your technology may face and setting a strategy early in the product development process will help ensure you can navigate payer challenges. Attendees will leave with an understanding of the current U.S. reimbursement system and how to navigate coding, payment and coverage.
Where and When
Room 212, Byers Hall, UCSF Mission Bay (1700 4th St., San Francisco)
5:00-7:00 pm, Thursday, May 18
5:00-6:00 pm: Talk and Q&A
6:00 pm onward: Networking
About the Speaker
Marijke Annis, MSPH, Founder, is a reimbursement expert whose work has realized multiple, positive coverage and payment decisions for innovative medical solutions across devices and diagnostics. Having worked in payer relations for integrated health delivery systems, she offers a unique ‘inside-payer’ perspective that serves to shape these successful strategies. Prior to founding Ruckus Partners, she held leadership positions for companies and health care providers across the market - hospital and physician groups, diagnostics and medical devices and she knows cardiology, women’s health, oncology, hematology, pulmonology, and ophthalmology. Her former roles include reimbursement leadership for CardioDx, Abbott Vascular, and Guidant, and in managed care for Tenet Health Care.
Marijke received a MSPH from the University of North Carolina Chapel Hill and a BA from Emory University.